The manual’s innovative approach stands out in its comprehensive coverage of designing and developing learning experiences tailored for various target groups in different settings (face-to-face, online, or a blend of both). This fills a gap in existing resources, as research on the Erasmus+ results platform revealed no comparable materials addressing this specific topic in such an integrated manner.

We are constantly exposed to digital marketing. Campaigns appear on our computers, smartphones, tablets, and other digital devices. Digital marketing comes in many forms, including social media posts, display ads, online videos, search engine marketing, and sponsored ads on social media.

With the advancement of technology and the growing accessibility of the internet, e-learning has become an invaluable resource in youth work. It offers young people the chance to engage in online courses, virtual mentorship programs, and other technology-enabled learning experiences. Utilizing e-learning allows youth workers to connect with young people in innovative ways, fostering their personal and professional development.